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BIG IDEA, INC. APPOINTS VEGGIETALES® CO-CREATOR MIKE NAWROCKI TO HEAD OF CREATIVE AND DEVELOPMENT

Nawrocki Will Now Oversee Creative and Production for the World’s Leading Kids and Family Faith-Based Entertainment Studio

FRANKLIN, TN (September 30, 2008) - Big Idea, Inc., an Entertainment Rights group company and the leading faith-based studio and producer of children’s and family programming, characters and brands, announced today that the Company has appointed VeggieTales® co-creator, Mike Nawrocki, to VP Development. In this newly created position, Nawrocki will oversee all creative and production at the Big Idea studio, including the popular VeggieTales and 3-2-1 Penguins!® series.

Known for his visionary role as writer, director and voice of the beloved Larry the Cucumber, Nawrocki will expand his current leadership position and creative responsibilities to spearhead the development and launch of new series, brands and properties for Big Idea. In this new role, Nawrocki will oversee Big Idea’s creative development team based in Franklin, TN. Nawrocki's initial focus will include developing an original new VeggieTales TV series. He will also cultivate new strategic partnerships and alliances in the creative community to help expand the Big Idea portfolio

“Mike Nawrocki is an innovator in both values-based entertainment and CGI animation,” says Leslie Ferrell, Big Idea, Interim General Manager. “As the co-creator of VeggieTales, he has been with Big Idea since the Company’s inception in 1993 and has made invaluable contributions to children’s media. No one is better suited or more qualified than Mike for this important new leadership position.”

Mike Nawrocki has created, written and directed most of the extremely popular “Silly Songs with Larry” VeggieTales segments, written and directed many VeggieTales episodes, and voices numerous characters for VeggieTales, LarryBoy and 3-2-1 Penguins!. His most recent directorial credits include Big Idea’s second feature film, The Pirates Who Don't Do Anything™ - A VeggieTales Movie®, from Universal Pictures and Big Idea, which is distinguished among the top ten most successful faith-based films of all time.

About Big Idea, Inc.

Big Idea, Inc., an Entertainment Rights group company, is the leading faith-based studio and producer of children’s and family programming, characters and brands. Since 1993, Big Idea’s best-selling animated series VeggieTales® has sold 52+ million videos, 13 million books and over 7 million CDs. VeggieTales® and Big Idea’s newest property, 3-2-1 Penguins!®, are in their second season as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo® children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales Movieƒ (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do Anything®-A VeggieTales Movie® (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.bigidea.com.
 
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